we believe in treating ourselves, each other, and the planet with care and respect. we believe social responsibility is our responsibility. we believe ecological and profit goals are mutually achievable. we believe our authenticity and experience are our points of difference. we believe in inspiring and educating people to integrate wellness and beauty in their lives. we believe in the power of oneness: from our global image to a focused network. we believe learning never ends. we believe in encouraging innovation and empowered decision-making. we believe our actions, products and services should always embody excellence. we believe personal and organizational balance is the key to sustainable success. we believe true leadership is delivered with passion and by example

network

aveda is a worldwide network of nearly 9,000 salons, spas, institutes and stores that feature products made with pure flower and plant essences. some of our graduates go on to be part of creative teams that travel the world inspiring other beauty industry professionals, while others make an impact in their own communities. with the aveda name behind you, you can design your future! let aveda lead the way to opportunities both within and outside the aveda global network

at aveda, the art and science of pure flower and plant essences, we believe that nature is the best beauty artist of all. this is why we continually strive to increase our use of naturally derived ingredients whenever possible.

naturally derived: we define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source

5,000 years of results. our earliest roots lie in ayurveda, the indian healing tradition based on the knowledge of life and the interconnectedness of all things. it has proven, over 5,000 years, that treating the whole person leads to greater balance and well-being, so we consider the effects of our products not only on hair or skin, but on body, mind and emotion